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AP Microeconomics Practice Quiz: Demand

Written by AP Content Team, Verified for 2026 AP Exams, Last updated: May 2026

Test your understanding with short quizzes. This quiz has 16 questions to check your progress.

Question 1 of 16

According to the law of demand, what is the relationship between the own-price of a good and the quantity demanded?

All Questions (16)

According to the law of demand, what is the relationship between the own-price of a good and the quantity demanded?

A) A direct relationship, where a price increase causes a quantity demanded increase.

B) An inverse relationship, where a price increase causes a quantity demanded decrease.

C) No relationship, as price is determined by supply, not demand.

D) A variable relationship that depends on consumer income.

Correct Answer: B

Content point 6 states that 'The law of demand suggests that a change in the own-price causes a change in quantity demanded in the opposite direction.' This describes an inverse relationship.

Which of the following events would cause a movement along the demand curve for coffee?

A) A change in consumer income.

B) A change in the price of tea, a substitute for coffee.

C) A decrease in the price of coffee.

D) A new health study praising the benefits of drinking coffee.

Correct Answer: C

Content point 6 specifies that a 'change in the own-price causes a change in quantity demanded... and a movement along a demand... curve.' The other options are determinants of demand that would cause the entire curve to shift, as mentioned in content point 9.

The downward slope of the demand curve is explained by which of the following concepts?

A) The law of increasing opportunity cost.

B) The income and substitution effects.

C) The principle of comparative advantage.

D) The role of property rights in a market system.

Correct Answer: B

Content point 7 explicitly states that the downward-sloping demand curve is 'explained by the income effect and substitution effect and/or by diminishing marginal utility.'

How is the market demand curve derived?

A) By finding the average quantity demanded by all consumers at each price.

B) By selecting the demand curve of the consumer with the highest income.

C) By the summation of individual demand curves.

D) By calculating the total revenue generated at each price point.

Correct Answer: C

Content point 8 clearly states that 'The market demand curve (schedule) is derived from the summation of individual demand curves (schedules).'

A significant increase in consumer incomes is likely to cause which of the following for a normal good?

A) A movement down along the demand curve.

B) A movement up along the demand curve.

C) A rightward shift of the demand curve.

D) A leftward shift of the demand curve.

Correct Answer: C

Content point 9 explains that 'Changes in the determinants of consumer demand can cause the demand curve to shift.' Income is a determinant of demand. For a normal good, an increase in income leads to an increase in demand, which is represented by a rightward shift of the curve.

The principle that 'economic agents respond to incentives' suggests that if the price of a product falls, consumers will most likely:

A) Buy less of the product due to perceived lower quality.

B) Buy more of the product because it is now relatively cheaper.

C) Buy the same amount as their income has not changed.

D) Wait for the price to fall even further before buying.

Correct Answer: B

Content points 4 and 5 state that economic agents respond to incentives, such as prices. A lower price is an incentive for consumers to purchase more of a product, which is the basis of the law of demand.

A consumer's decision to purchase a new car is limited by their available savings and ability to get a loan. These limitations are best described as:

A) Incentives.

B) Constraints.

C) Substitution effects.

D) Marginal benefits.

Correct Answer: B

Content point 5 identifies that individuals face constraints, providing 'income' as a specific example. Available savings and loan eligibility are forms of income constraints.

When the price of apples increases, a consumer chooses to buy more oranges. This change in purchasing behavior is best explained by the:

A) Income effect.

B) Law of diminishing marginal utility.

C) Summation principle.

D) Substitution effect.

Correct Answer: D

The substitution effect, mentioned in content point 7 as a reason for the law of demand, describes how consumers will substitute a relatively more expensive good (apples) with a relatively cheaper alternative (oranges).

The law of demand leads to a demand curve that is:

A) Upward-sloping.

B) Downward-sloping.

C) Horizontal.

D) Vertical.

Correct Answer: B

Content point 7 explicitly states that 'The conceptual relationship between price and quantity stated by the law of demand leads to downward-sloping demand curves.'

If a consumer's income increases, causing their demand for a product to shift to the right, and simultaneously the price of that product decreases, what is the result?

A) A shift in the demand curve followed by a movement along the new demand curve.

B) A movement along the demand curve followed by a shift in the new demand curve.

C) Two separate shifts of the demand curve.

D) Two separate movements along the original demand curve.

Correct Answer: A

This question combines two concepts. The change in income is a determinant that shifts the demand curve (Content 9). The subsequent decrease in the product's own-price causes a change in quantity demanded, which is a movement along the new, shifted demand curve (Content 6).

The provided content suggests that for a market system to function well, which of the following must be in place?

A) Government price controls.

B) A system of property rights.

C) Equal distribution of income.

D) A fixed number of consumers.

Correct Answer: B

Content point 3 directly states, 'A well-defined system of property rights is necessary for the market system to function well.'

A decrease in the price of a product means a consumer's fixed income can now purchase more of that product. This increase in effective purchasing power is known as the:

A) Substitution effect.

B) Constraint effect.

C) Income effect.

D) Incentive effect.

Correct Answer: C

Content point 7 lists the income effect as one of the explanations for the law of demand. The income effect describes the change in consumption resulting from a change in real income (purchasing power) caused by a price change.

In the context of consumer decision making, a sale or a 'buy one, get one free' offer primarily acts as a(n):

A) Constraint.

B) Property right.

C) Incentive.

D) Market schedule.

Correct Answer: C

Content points 4 and 5 explain that economic agents respond to incentives, and prices are a key example. A sale effectively lowers the price, creating an incentive for buyers to purchase more.

The demand curve can also be interpreted as a marginal benefit curve because it shows the:

A) Total benefit a consumer receives from all units consumed.

B) Willingness of a consumer to pay for an additional unit of a good.

C) Total income a consumer is willing to spend on a good.

D) Constraint placed on a consumer by the price of a good.

Correct Answer: B

Content point 6 refers to the demand curve as a 'marginal benefit' curve. The height of the demand curve at any given quantity represents the marginal benefit, or the maximum price a consumer is willing to pay for that specific unit.

At a price of $10, Consumer X demands 5 units and Consumer Y demands 8 units. What is the total market quantity demanded at a price of $10 if X and Y are the only consumers in the market?

A) 5 units

B) 8 units

C) 13 units

D) 6.5 units

Correct Answer: C

Based on content point 8, the market demand is the 'summation of individual demand.' Therefore, the market quantity demanded is the sum of the quantities demanded by all individuals at that price: 5 units + 8 units = 13 units.

A new law that rations gasoline to 10 gallons per person per week, regardless of price, is an example of a:

A) Price incentive.

B) Substitution effect.

C) Legal or regulatory constraint.

D) Diminishing marginal utility.

Correct Answer: C

Content point 5 lists 'legal and regulatory frameworks' as a type of constraint that individuals face. A rationing law is a direct example of such a framework constraining consumer choice.